Florida Department of Citrus

Ray A. Goldberg; Carin-Isabel  Knoop; David Benedict Pearcy

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Case | HBS Case Collection | November 1999 (Revised March 2000)

Florida Department of Citrus

by Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

Abstract

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director, adopted a marketing-driven rather than supply-driven solution to oversupply and falling demand for grapefruit, .

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida;

Format: Print

31 pages

Find at Harvard

Citation:

Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Florida Department of Citrus." Harvard Business School Case 900-009, November 1999. (Revised March 2000.)

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Case | HBS Case Collection | February 2017 (Revised March 2020)

Hebrew SeniorLife: Disseminating Excellence in Elder Care and Housing

Regina E. Herzlinger, Carin-Isabel Knoop and Olivia Hull

The CEO of Hebrew SeniorLife is contemplating how to scale his highly successful but asset-intensive continuing care retirement community for elders. Among the strategies he is considering is an expansion to China; virtual web-based care; providing continuing care in the home setting; and an expansionist model in the U.S. Hebrew SeniorLife is a mission-driven organization that is managed in a financially-prudent way. Those principles must guide his decision.

Keywords: continuing care; nursing home; rehabilitation; Assisted Living; elder care; entrepreneurial management; Health Care and Treatment; Entrepreneurship; Growth and Development Strategy; Health Industry; United States;

Citation:
Herzlinger, Regina E., Carin-Isabel Knoop, and Olivia Hull. "Hebrew SeniorLife: Disseminating Excellence in Elder Care and Housing." Harvard Business School Case 317-038, February 2017. (Revised March 2020.) View Details

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Case | HBS Case Collection | February 2020

Klöckner & Co: Steeling for a Digital World

Scott Kominers and Carin-Isabel Knoop

Hoping to get ahead of potential digital disruption at Klöckner & Co. – one of the world’s largest steel and metal distributors – CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI and XOM sought to digitize the $350 billion materials supply and service chain, and promote greater price transparency and efficiency. However, the materials market traditionally resisted digitalization, making the process longer, harder, and more expensive than expected. As 2020 opened, Rühl and his teams wondered how they could dramatically increase uptake.

Keywords: Corporate Entrepreneurship; Market Design; Market Platforms; Multi-Sided Platforms; Markets; Industry Structures; Supply and Industry; Technology Platform; Technology Adoption; Steel Industry; Information Technology Industry; Europe; Germany;

Citation:
Kominers, Scott, and Carin-Isabel Knoop. "Klöckner & Co: Steeling for a Digital World." Harvard Business School Case 820-035, February 2020. View Details

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Case | HBS Case Collection | December 2019 (Revised January 2020)

The New LAX: Ready for Takeoff?

Boris Groysberg, Carin-Isabel Knoop and Kerry Herman

Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and revitalizing the LAX guest experience. From 2015-2019, LAX's performance improved, yet many challenges remained, and new ones continued to come to light. In December 2019, as Flint prepared to move onto a new position, Burton and the board are assessing the progress the team has made, and looking to next steps.

Keywords: Leadership and Change Management; Leadership; Change Management; Performance Improvement; Strategic Planning; Air Transportation;

Citation:
Groysberg, Boris, Carin-Isabel Knoop, and Kerry Herman. "The New LAX: Ready for Takeoff?" Harvard Business School Case 420-025, December 2019. (Revised January 2020.) View Details

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Florida Department of Citrus

Abstract

Citation:

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