Ajinomoto Co., Inc.

Ray A. Goldberg; Carin-Isabel  Knoop; Cate  Reavis

Case | HBS Case Collection | December 1999 (Revised March 2000)

Ajinomoto Co., Inc.

by Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

Abstract

In the fall of 1999, Kumio Egashira, president of Ajinomoto, a 90-year old, Japan-based processed foods and specialty chemicals company, and his team of senior executives were deciding how to globally maximize the synergies that existed between their food and amino acid businesses. The issue before them was how to more effectively use amino-acid know-how to create diversified, innovative, yet focused businesses and doing so in an environmentally and socially conscious way. A rewritten version of an earlier case.

Keywords: Management Teams; Food; Chemicals; Globalization; Food and Beverage Industry; Chemical Industry; Japan;

Format: Print

21 pages

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Citation:

Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Ajinomoto Co., Inc." Harvard Business School Case 900-016, December 1999. (Revised March 2000.)

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Ajinomoto Co., Inc.

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