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  • December 1999 (Revised March 2000)
  • Case
  • HBS Case Collection

Ajinomoto Co., Inc.

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
  • Format:Print
  • | Pages:21
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Abstract

In the fall of 1999, Kumio Egashira, president of Ajinomoto, a 90-year old, Japan-based processed foods and specialty chemicals company, and his team of senior executives were deciding how to globally maximize the synergies that existed between their food and amino acid businesses. The issue before them was how to more effectively use amino-acid know-how to create diversified, innovative, yet focused businesses and doing so in an environmentally and socially conscious way. A rewritten version of an earlier case.

Keywords

Management Teams; Food; Chemicals; Globalization; Food and Beverage Industry; Chemical Industry; Japan

Citation

Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Ajinomoto Co., Inc." Harvard Business School Case 900-016, December 1999. (Revised March 2000.)
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About The Author

Ray A. Goldberg

→More Publications

More from the Authors

    • December 2021 (Revised April 2022)
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    Nestlé: The World's Largest Food Company Confronts Climate Change

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    Diversifying P&G's Supplier Base (B)

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    • October 2021
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    Diversifying P&G's Supplier Base (A)

    By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
More from the Authors
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • Diversifying P&G's Supplier Base (B) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
  • Diversifying P&G's Supplier Base (A) By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
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