Publications
Publications
  • November 1999
  • Case
  • HBS Case Collection

Adam Opel AG (A) and (B) (Condensed)

By: Joseph L. Bower
  • Format:Print
  • | Pages:33
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Abstract

Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's preemptive move in the East. The rapid and unexpected political changes complicate the decision process.

Keywords

Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany

Citation

Bower, Joseph L. "Adam Opel AG (A) and (B) (Condensed)." Harvard Business School Case 300-067, November 1999.

About The Author

Joseph L. Bower

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