Publications
Publications
  • December 1999
  • Case
  • HBS Case Collection

Lees Supermarkets: Customer Loyalty Programs

By: David E. Bell, Rajiv Lal and Ann Leamon
  • Format:Print
  • | Pages:17
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Keywords

Customer Focus and Relationships; Marketing Strategy; Food and Beverage Industry

Citation

Bell, David E., Rajiv Lal, and Ann Leamon. "Lees Supermarkets: Customer Loyalty Programs." Harvard Business School Case 500-038, December 1999.

About The Authors

David E. Bell

Marketing
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Rajiv Lal

Marketing
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