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  • November 1999 (Revised June 2000)
  • Case
  • HBS Case Collection

VerticalNet (www.verticalnet.com)

By: Das Narayandas
  • Format:Print
  • | Pages:25
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Abstract

VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.

Keywords

Business Model; Decisions; Market Platforms; Expansion; Internet

Citation

Narayandas, Das. "VerticalNet (www.verticalnet.com)." Harvard Business School Case 500-041, November 1999. (Revised June 2000.)

About The Author

Das Narayandas

Marketing
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