Publications
Publications
  • November 1999 (Revised November 1999)
  • Case
  • HBS Case Collection

Goodyear: The Aquatred Launch (Condensed)

  • Format:Print
  • | Pages:13
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Abstract

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.

Keywords

Conflict Management; Product Launch; Auto Industry; Rubber Industry

Citation

Chun, Samuel S. "Goodyear: The Aquatred Launch (Condensed)." Harvard Business School Case 500-039, November 1999. (Revised November 1999.)

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