1998
Article
Creativity Research Journal

Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

By: J. Ruscio, D. M. Whitney and T. M. Amabile

Format:Print
| Pages:21

Abstract

This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one undergraduate students completed a motivational measure and were later videotaped while engaging in tasks in three different domains: problem solving (a structure-building activity), art (collage making), and a writing (an American Haiku poem). Behavioral coding and think-aloud protocol analysis yielded reliable measures that, when empirically combined form task process indicators, strongly predicted judge-rated product creativity in each domain. One of the indicators, involvement in the task, served as a mediator of intrinsic motivation's positive influence one creativity. Other indicators reflect domain-relevant skills and creativity-relevant processes, lending support to the componential model of creativity. Theoretical and methodological implications for future creativity research are discussed.