Publications
Publications
- October 1999 (Revised July 2000)
- HBS Case Collection
MasterCard International: World Championship Soccer Sponsorship
By: David J. Arnold and David Lane
Abstract
MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case.
Keywords
Citation
Arnold, David J., and David Lane. "MasterCard International: World Championship Soccer Sponsorship." Harvard Business School Case 500-036, October 1999. (Revised July 2000.)