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  • June 1999 (Revised October 1999)
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  • HBS Case Collection

Eli Lilly, 1998 (A): Strategic Challenges

By: Michael Y. Yoshino and Thomas W. Malnight
  • Format:Print
  • | Pages:22
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Abstract

Deals with key strategic challenges facing Eli Lilly, a highly successful U.S.-based drug company.

Keywords

Problems And Challenges; Strategy; Pharmaceutical Industry

Citation

Yoshino, Michael Y., and Thomas W. Malnight. "Eli Lilly, 1998 (A): Strategic Challenges." Harvard Business School Case 399-173, June 1999. (Revised October 1999.)

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