Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 1999 (Revised July 2002)
  • Case
  • HBS Case Collection

WingspanBank.com (A)

By: Sandra J. Sucher and Daniel Galvin
  • Format:Print
  • | Pages:21
ShareBar

Abstract

The case describes the new product development process for WingspanBank.com, an Internet-only financial services "infomediary" created by a team from Bank One's First USA division. The creation of the bank is described from concept development to prelaunch decision making. Rich detail is provided for analysis about the processes and managerial decisions that allowed the bank to be created in roughly 120 days through a team of 30 vendors. In addition, the concept of an "infomediary" is introduced. The case's decision point requires students to make tradeoffs between speed (the desire to achieve first-mover advantage in online banking) and reliability and completeness of concept.

Keywords

Business Startups; Decision Making; Information Management; Management Practices And Processes; Managerial Roles; Product Development; Performance Consistency; Competitive Advantage; Internet; Financial Services Industry; Web Services Industry; United States

Citation

Sucher, Sandra J., and Daniel Galvin. "WingspanBank.com (A)." Harvard Business School Case 600-035, October 1999. (Revised July 2002.)
  • Find it at Harvard

About The Author

Sandra J. Sucher

General Management
→More Publications

More from the Authors

    • January 11, 2021
    • Harvard Business Review Digital Articles

    The Breach of the U.S. Capitol Was a Breach of Trust

    By: Sandra J. Sucher and Shalene Gupta
    • April 24, 2020
    • Harvard Business Review Digital Articles

    How to Make Furloughs More Humane

    By: Sandra J. Sucher and Shalene Gupta
    • October 2019 (Revised February 2020)
    • Faculty Research

    A Framework for Interpersonal Skills Development

    By: Sandra J. Sucher
More from the Authors
  • The Breach of the U.S. Capitol Was a Breach of Trust By: Sandra J. Sucher and Shalene Gupta
  • How to Make Furloughs More Humane By: Sandra J. Sucher and Shalene Gupta
  • A Framework for Interpersonal Skills Development By: Sandra J. Sucher
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College