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  • September 1999 (Revised June 2001)
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eBay, Inc.

By: Stephen P. Bradley and Kelley Porter
  • Format:Print
  • | Pages:32
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Abstract

eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering the online auction arena. This powerful firm could prove to be eBay's strongest competitor to date.

Keywords

Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry

Citation

Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
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About The Author

Stephen P. Bradley

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Related Work

    • April 2003 (Revised July 2011)
    • Faculty Research

    eBay, Inc. (B)

    By: Stephen P. Bradley and Erin Sullivan
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  • eBay, Inc. (B) By: Stephen P. Bradley and Erin Sullivan
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