Publications
Publications
- September 1999 (Revised April 2001)
- HBS Case Collection
Credit Suisse (A) (Abridged)
By: W. Earl Sasser and William E. Fulmer
Abstract
Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service.
Keywords
Restructuring; Competitive Advantage; Customer Satisfaction; Banks and Banking; Growth and Development Strategy; Banking Industry; Retail Industry
Citation
Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (A) (Abridged)." Harvard Business School Case 800-154, September 1999. (Revised April 2001.)
