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  • September 1999 (Revised April 2001)
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Credit Suisse (A) (Abridged)

By: W. Earl Sasser and William E. Fulmer
  • Format:Print
  • | Pages:13
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Abstract

Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service.

Keywords

Restructuring; Competitive Advantage; Customer Satisfaction; Banks and Banking; Growth and Development Strategy; Banking Industry; Retail Industry

Citation

Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (A) (Abridged)." Harvard Business School Case 800-154, September 1999. (Revised April 2001.)
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About The Author

W. Earl Sasser

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    Credit Suisse (D)

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    • October 1999
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    Credit Suisse (C)

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    Credit Suisse (B)

    By: W. Earl Sasser and William E. Fulmer
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  • Credit Suisse (D) By: W. Earl Sasser and William E. Fulmer
  • Credit Suisse (C) By: W. Earl Sasser and William E. Fulmer
  • Credit Suisse (B) By: W. Earl Sasser and William E. Fulmer
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