Publications
Publications
- Journal of Market-Focused Management
The Market Orientation Construct: Correlations, Culture, and Comprehensiveness
By: R. Deshpande and J. U. Farley
Keywords
Citation
Deshpande, R., and J. U. Farley. "The Market Orientation Construct: Correlations, Culture, and Comprehensiveness." Journal of Market-Focused Management 2, no. 3 (September 1998): 237–239.