Publications
Publications
- September 1999 (Revised July 2001)
- HBS Case Collection
Charles Schwab Corporation (B)
By: F. Warren McFarlan and Nicole Tempest
Abstract
Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch.
Keywords
Information Technology; Business Strategy; Situation or Environment; Competition; Financial Services Industry
Citation
McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (B)." Harvard Business School Case 300-025, September 1999. (Revised July 2001.)
