Publications
Publications
  • September 1999 (Revised July 2001)
  • Case
  • HBS Case Collection

Charles Schwab Corporation (B)

By: F. Warren McFarlan and Nicole Tempest
  • Format:Print
  • | Pages:8
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Abstract

Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch.

Keywords

Information Technology; Business Strategy; Situation or Environment; Competition; Financial Services Industry

Citation

McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (B)." Harvard Business School Case 300-025, September 1999. (Revised July 2001.)

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