Case | HBS Case Collection | September 1999 (Revised March 2001)

Charles Schwab Corporation (A)

by F. Warren McFarlan and Nicole Tempest

Abstract

A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?"

Keywords: Restructuring; Internet; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry;

Format: Print 19 pages EducatorsPurchase

Citation:

McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)

Related Work

  1. Case | HBS Case Collection | September 1999 (Revised July 2001)

    Charles Schwab Corporation (B)

    F. Warren McFarlan and Nicole Tempest

    Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch.

    Keywords: Information Technology; Business Strategy; Situation or Environment; Competition; Financial Services Industry;

    Citation:

    McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (B)." Harvard Business School Case 300-025, September 1999. (Revised July 2001.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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F. Warren McFarlan
T.J. Dermot Dunphy Baker Foundation Professor of Business Administration, Emeritus

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