Publications
Publications
- September 1999 (Revised March 2001)
- HBS Case Collection
Charles Schwab Corporation (A)
By: F. Warren McFarlan and Nicole Tempest
Abstract
A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?"
Keywords
Restructuring; Internet; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry
Citation
McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)
