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  • September 1999 (Revised March 2001)
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Charles Schwab Corporation (A)

By: F. Warren McFarlan and Nicole Tempest
  • Format:Print
  • | Pages:19
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Abstract

A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?"

Keywords

Restructuring; Internet and the Web; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry

Citation

McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)
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About The Author

F. Warren McFarlan

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Related Work

    • September 1999 (Revised July 2001)
    • Faculty Research

    Charles Schwab Corporation (B)

    By: F. Warren McFarlan and Nicole Tempest
Related Work
  • Charles Schwab Corporation (B) By: F. Warren McFarlan and Nicole Tempest
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