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Publications
  • September 1999 (Revised October 2006)
  • Case
  • HBS Case Collection

MarketSoft

By: Joseph B. Lassiter III and Diana S. Gardner
  • Format:Print
  • | Pages:27
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Abstract

Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their development process is key.

Keywords

Product Development; Planning; Sales; Management; Internet; Web Services Industry

Citation

Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)

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