Publications
Publications
- August 1999 (Revised May 2000)
- HBS Case Collection
Pricing: Design and Implementation
Abstract
Provides general managers with a framework with which they can structure and understand pricing decisions. Draws examples from existing HBS case materials.
Keywords
Citation
Chun, Samuel S. "Pricing: Design and Implementation." Harvard Business School Background Note 500-020, August 1999. (Revised May 2000.)