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  • August 1999 (Revised May 2000)
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E Ink

By: Teresa M. Amabile and Susan Archambault
  • Format:Print
  • | Pages:10
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Abstract

E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from prototype to full-scale manufacturing, and maintain market excitement about the company. At the same time, they are dealing with a fundamental organizational concern: How to retain E Ink's creativity, drive, and sense of fun while focusing the company on growth and the demands of a first-product introduction.

Keywords

Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry

Citation

Amabile, Teresa M., and Susan Archambault. "E Ink." Harvard Business School Case 800-143, August 1999. (Revised May 2000.)
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About The Author

Teresa M. Amabile

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  • Research: When Help Isn’t Helpful By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
  • Transitioning Into Retirement: The Interplay of Self and Life Structure By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn
  • Retire Without Regrets By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. "Tim" Hall and Kathy E. Kram
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