Publications
Publications
- October 1999 (Revised October 2005)
- HBS Case Collection
Autobytel.com
By: Youngme E. Moon
Abstract
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's purchase referral model. In addition, Autobytel is struggling to accelerate revenue growth. The company has launched several new services and is now seeking to reposition itself in the market.
Keywords
Growth and Development Strategy; Internet; Marketing Channels; Strategy; Online Technology; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
Citation
Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
About The Author
