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  • July 1999 (Revised June 2000)
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Edward Jones

By: Michael E. Porter and Gregory C. Bond
  • Format:Print
  • | Pages:23
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Abstract

Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones must cope with a rapidly evolving industry, which, at least on the surface, is a threat to its strategy.

Keywords

Financial Institutions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Business Strategy; Competition; Competitive Strategy; Banking Industry; Financial Services Industry

Citation

Porter, Michael E., and Gregory C. Bond. "Edward Jones." Harvard Business School Case 700-009, July 1999. (Revised June 2000.)
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About The Author

Michael E. Porter

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