Publications
Publications
- July 1999 (Revised June 2000)
- HBS Case Collection
Edward Jones
By: Michael E. Porter and Gregory C. Bond
Abstract
Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones must cope with a rapidly evolving industry, which, at least on the surface, is a threat to its strategy.
Keywords
Financial Institutions; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Business Strategy; Competition; Competitive Strategy; Banking Industry; Financial Services Industry
Citation
Porter, Michael E., and Gregory C. Bond. "Edward Jones." Harvard Business School Case 700-009, July 1999. (Revised June 2000.)
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