Publications
Publications
  • April 1999 (Revised November 1999)
  • Case
  • HBS Case Collection

ConAgra, Inc.: Across the Food Chain

By: Ray A. Goldberg, Carin-Isabel Knoop and Carlos A. A Gonzalez
  • Format:Print
  • | Pages:26
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Abstract

Two years after taking over as CEO, Bruce Rohde must determine how best to deal with the changes affecting this major global agribusiness firm. He must reassess the direction of the company as well as determine in which industries it should participate.

Keywords

Agribusiness; Management Teams; Organizational Change and Adaptation; Change Management; Globalization; Agriculture and Agribusiness Industry

Citation

Goldberg, Ray A., Carin-Isabel Knoop, and Carlos A. A Gonzalez. "ConAgra, Inc.: Across the Food Chain." Harvard Business School Case 999-010, April 1999. (Revised November 1999.)

About The Author

Ray A. Goldberg

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