Publications
Publications
- March 1999 (Revised July 1999)
- HBS Case Collection
Crunch
By: Paul W. Marshall and Jeremy Dann
Abstract
Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth.
Keywords
Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry
Citation
Marshall, Paul W., and Jeremy Dann. "Crunch." Harvard Business School Case 899-233, March 1999. (Revised July 1999.)