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  • March 1999 (Revised November 2001)
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Honda-Rover (A): Crafting an Alliance

By: Ashish Nanda, James K. Sebenius and Ron Fortgang
  • Format:Print
  • | Pages:26
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Abstract

Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover's partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW approaches BAe with a confidential bid to buy out Rover. This case places these developments within the context of the history of the British auto industry, Rover's heritage, evolution of the Honda-Rover partnership, and the rationale for BMW's interest in Rover. The case series describes subsequent developments.

Keywords

Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Change Management; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

Citation

Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (A): Crafting an Alliance." Harvard Business School Case 899-223, March 1999. (Revised November 2001.)
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About The Authors

Ashish Nanda

Strategy
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James K. Sebenius

Negotiation, Organizations & Markets
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Related Work

    • March 1999 (Revised November 2001)
    • Faculty Research

    Honda-Rover (B): Honda Draws the Line

    By: Ashish Nanda, James K. Sebenius and Ron Fortgang
    • March 1999 (Revised November 2001)
    • Faculty Research

    Honda-Rover (C): "The Sting"

    By: Ashish Nanda, James K. Sebenius and Ron Fortgang
    • March 1999 (Revised November 2001)
    • Faculty Research

    Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance

    By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Related Work
  • Honda-Rover (B): Honda Draws the Line By: Ashish Nanda, James K. Sebenius and Ron Fortgang
  • Honda-Rover (C): "The Sting" By: Ashish Nanda, James K. Sebenius and Ron Fortgang
  • Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance By: Ashish Nanda, James K. Sebenius and Ron Fortgang
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