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  • March 1999 (Revised June 2004)
  • Case
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Keurig

By: Paul W. Marshall and Jeremy Dann
  • Format:Print
  • | Pages:22
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Abstract

Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers threaten the next proposed launch plan.

Keywords

Resignation and Termination; Product Launch; Supply Chain Management; Problems and Challenges; Risk and Uncertainty; Manufacturing Industry

Citation

Marshall, Paul W., and Jeremy Dann. "Keurig." Harvard Business School Case 899-180, March 1999. (Revised June 2004.)
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About The Author

Paul W. Marshall

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  • Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case) By: Paul Marshall and Carole Carlson
  • Relax (Boston): Innovating and Growing an Entrepreneurial Business By: Paul Marshall and Carole Carlson
  • Keurig: Hostile Takeover (A) & (B) By: Paul W. Marshall
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