Publications
Publications
- April 1987 (Revised October 1989)
- HBS Case Collection
Winchell Lighting, Inc. (A)
By: Robin Cooper and Robert S. Kaplan
Abstract
Designed to teach students how to trace marketing costs to products.
Keywords
Citation
Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (A)." Harvard Business School Case 187-074, April 1987. (Revised October 1989.)