Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 1998
  • Case
  • HBS Case Collection

Casto Travel

By: Thomas J. DeLong and Susan Harmeling
  • Format:Print
  • | Pages:22
ShareBar

Abstract

Maryles Casto had the vision to build the largest travel agency in Silicon Valley, mirroring the growth pattern of the entire area. In 1997 the travel business changed dramatically as airlines chose not to pay travel agencies the fees they once did. Simultaneously, the world of e-commerce introduced the process of ticket purchasing capability over the Internet. This changed the nature of business and the economics in the travel business for good. What should Maryles Casto do to counter these dramatic shifts in her business? Has the business model shifted to such an extent that she should leave the business? What advice do you have for Casto and her executive team?

Keywords

Entrepreneurship; Finance; Internet and the Web; Change Management; Markets; Travel Industry

Citation

DeLong, Thomas J., and Susan Harmeling. "Casto Travel." Harvard Business School Case 899-120, December 1998.
  • Find it at Harvard

About The Author

Thomas J. DeLong

Organizational Behavior
→More Publications

More from the Authors

    • 2022
    • Faculty Research

    On the Origins of Our Discontent

    By: Rawi Abdelal and Thomas J. DeLong
    • September 2021 (Revised November 2021)
    • Faculty Research

    Kwame Owusu-Kesse at the Harlem Children's Zone

    By: Jon M. Jachimowicz and Thomas J. DeLong
    • 2020
    • Faculty Research

    Teaching by Heart: One Professor's Journey to Inspire

    By: Thomas J. DeLong
More from the Authors
  • On the Origins of Our Discontent By: Rawi Abdelal and Thomas J. DeLong
  • Kwame Owusu-Kesse at the Harlem Children's Zone By: Jon M. Jachimowicz and Thomas J. DeLong
  • Teaching by Heart: One Professor's Journey to Inspire By: Thomas J. DeLong
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College