Publications
Publications
  • August 1992
  • Article
  • Industrial Marketing Management

Beating the Commodity Magnet

By: V. K. Rangan and G. Bowman
  • Format:Print
  • | Pages:10
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Citation

Rangan, V. K., and G. Bowman. "Beating the Commodity Magnet." Industrial Marketing Management 21, no. 3 (August 1992): 215–224.

About The Author

V. Kasturi Rangan

Marketing
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