Publications
Publications
- November 1998 (Revised August 1999)
- HBS Case Collection
Mickey Maurer: IBJ Corp. and MyStar Communications
By: Paul W. Marshall and Jeremy Dann
Abstract
Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer assesses how he can grow his business and keep his key executives motivated.
Keywords
Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry
Citation
Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
