Publications
Publications
  • August 1998 (Revised October 1998)
  • Case
  • HBS Case Collection

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
  • Format:Print
  • | Pages:2
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Abstract

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies.

Keywords

Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry

Citation

Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. Disney's "The Lion King" (B): The Synergy Group. Harvard Business School Case 899-042, August 1998. (Revised October 1998.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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