Article
Journal of Market-Focused Management

Measuring Market Orientation: A Generalization and Synthesis

By: R. Deshpande and J. U. Farley

Format:Print
| Pages:20

Keywords

Measurement and Metrics; Markets

Citation

Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market-Focused Management 2, no. 3 (September 1998): 213–232.

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About The Author

Rohit Deshpande

Marketing

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