Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • Article
  • Journal of Market-Focused Management

Measuring Market Orientation: A Generalization and Synthesis

By: R. Deshpande and J. U. Farley
  • Format:Print
  • | Pages:20
ShareBar

Keywords

Measurement and Metrics; Markets

Citation

Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market-Focused Management 2, no. 3 (September 1998): 213–232.
  • Find it at Harvard

About The Author

Rohit Deshpande

Marketing
→More Publications

More from the Authors

    • August 2022
    • Faculty Research

    Arts and Cultural Entrepreneurship

    By: Rohit Deshpandé
    • September 2021
    • Faculty Research

    Christo and Jeanne-Claude: The Art of the Entrepreneur (B)

    By: Rohit Deshpandé and Henry McGee
    • September 2021
    • Faculty Research

    Christo and Jeanne-Claude: The Art of the Entrepreneur

    By: Rohit Deshpandé and Henry McGee
More from the Authors
  • Arts and Cultural Entrepreneurship By: Rohit Deshpandé
  • Christo and Jeanne-Claude: The Art of the Entrepreneur (B) By: Rohit Deshpandé and Henry McGee
  • Christo and Jeanne-Claude: The Art of the Entrepreneur By: Rohit Deshpandé and Henry McGee
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College