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Selling Books Online in Mid-1998

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
  • Format:Print
  • | Pages:6
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Abstract

Provides an overview of the trends and predictions for the online book retail industry as of August 1998 and the current status of Amazon.com, BarnesandNoble.com, and other main players' online ventures.

Keywords

Online Technology; Books; Retail Industry

Citation

Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "Selling Books Online in Mid-1998." Harvard Business School Background Note 899-038, August 1998.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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