Publications
Publications
  • March 1998 (Revised December 2000)
  • Case
  • HBS Case Collection

Siebel Systems (A)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest
  • Format:Print
  • | Pages:24
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Abstract

The case describes the early evolution of Siebel Systems, a sales force automation software company, focusing on issues surrounding Siebel's use of systems integrators as implementation partners and the relationship between implementation and the selling function.

Keywords

Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

Citation

Roberts, Michael J., Joseph B. Lassiter III, and Nicole Tempest. "Siebel Systems (A)." Harvard Business School Case 898-210, March 1998. (Revised December 2000.)

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