Publications
Publications
- February 1998 (Revised December 2000)
- HBS Case Collection
Nantucket Nectars
By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti
Abstract
The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name.
Keywords
Business Exit or Shutdown; Entrepreneurship; Brands and Branding; Food and Beverage Industry; United States
Citation
Lassiter, Joseph B., III, William A. Sahlman, and Jon Biotti. "Nantucket Nectars." Harvard Business School Case 898-171, February 1998. (Revised December 2000.)
About The Authors
