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  • February 1998 (Revised December 2000)
  • Case
  • HBS Case Collection

Nantucket Nectars

By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti
  • Format:Print
  • | Pages:28
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Abstract

The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name.

Keywords

Business Exit or Shutdown; Entrepreneurship; Brands and Branding; Food and Beverage Industry; United States

Citation

Lassiter, Joseph B., III, William A. Sahlman, and Jon Biotti. "Nantucket Nectars." Harvard Business School Case 898-171, February 1998. (Revised December 2000.)
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About The Authors

Joseph B. Lassiter

→More Publications

William A. Sahlman

Entrepreneurial Management
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