Publications
Publications
- March 1998 (Revised December 2005)
- HBS Case Collection
Beta Golf
By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
Abstract
The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has developed a new golf club technology that allows golfers to reduce the dispersion of miss-hit golf balls. The case addresses questions of strategy and finance as Beta considers its options to commercialize the technology. Also presents an opportunity to discuss Beta's unique investment approach.
Keywords
Citation
Sahlman, William A., Michael J. Roberts, and Laurence E. Katz. "Beta Golf." Harvard Business School Case 898-162, March 1998. (Revised December 2005.)