Publications
Publications
- January 1998 (Revised September 1998)
- HBS Case Collection
Staples (A)
By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
Abstract
Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of marketing opportunities. Stemberg redefines his supermarket skills as distribution skills and systematically searches for industries where they can be applied.
Keywords
Citation
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, January 1998. (Revised September 1998.)