Publications
Publications
- March 1998 (Revised February 2001)
- HBS Case Collection
PlanetAll
Abstract
PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact management businesses.
Keywords
Business or Company Management; Marketing Strategy; Internet and the Web; Information Technology; Business Startups; Web Services Industry; Information Technology Industry
Citation
Rayport, Jeffrey F., Michelle Toth, and Carrie Ardito. "PlanetAll." Harvard Business School Case 898-105, March 1998. (Revised February 2001.)