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  • April 1998 (Revised February 2001)
  • Case
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CBS Evening News

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:33
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Abstract

The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News.

Keywords

Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States

Citation

Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
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About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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More from the Author
  • Hotwire.com: Navigating Through Turbulence By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
  • Seeding and Selling Asana By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
  • Founders Factory By: Jeffrey F. Rayport and James Barnett
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