Publications
Publications
- April 1998 (Revised February 2001)
- HBS Case Collection
CBS Evening News
Abstract
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News.
Keywords
Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States
Citation
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
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