Publications
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  • April 1998 (Revised February 2001)
  • Case
  • HBS Case Collection

Amazon.com (B)

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:15
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Abstract

Discusses Amazon.com's newest and biggest challenge: The threat of Barnes & Noble's entrance into the on-line bookselling industry with its new site--barnesandnoble.com.

Keywords

Competition; Internet; Retail Industry

Citation

Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (B)." Harvard Business School Case 898-084, April 1998. (Revised February 2001.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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