Publications
Publications
  • January 1998
  • Case
  • HBS Case Collection

Frontgate Catalog

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:36
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Abstract

Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web efforts.

Keywords

Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio

Citation

Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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