Publications
Publications
  • March 1998
  • Case
  • HBS Case Collection

Launch

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:31
ShareBar

Abstract

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on the Web.

Keywords

Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry

Citation

Rayport, Jeffrey F., and Michelle Toth. "Launch." Harvard Business School Case 898-079, March 1998.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
More Publications

More from the Author