Publications
Publications
  • October 1997 (Revised September 2000)
  • Case
  • HBS Case Collection

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.

Keywords

Negotiation Types; Tourism Industry; Entertainment and Recreation Industry; United States

Citation

Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)