Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 1997 (Revised September 2000)
  • Case
  • HBS Case Collection

Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

By: Michael A. Wheeler and Georgia Levenson
  • Format:Print
  • | Language:English
  • | Pages:7
ShareBar

Abstract

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park.

Keywords

Negotiation Types; Negotiation Tactics; Acquisition; Tourism Industry; Entertainment and Recreation Industry; California

Citation

Wheeler, Michael A., and Georgia Levenson. "Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly." Harvard Business School Case 898-018, October 1997. (Revised September 2000.)
  • Educators
  • Purchase

About The Author

Michael A. Wheeler

→More Publications

More from the Authors

    • Winter 2021
    • Negotiation Journal

    Introduction

    By: Michael A. Wheeler
    • Fall 2020
    • Negotiation Journal

    Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

    By: Michael A. Wheeler
    • Negotiation Journal

    The Luck Factor in Negotiation

    By: Michael A. Wheeler and Kimberlyn Leary
More from the Authors
  • Introduction By: Michael A. Wheeler
  • Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa By: Michael A. Wheeler
  • The Luck Factor in Negotiation By: Michael A. Wheeler and Kimberlyn Leary
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College