Publications
Publications
  • April 1997
  • Case
  • HBS Case Collection

New and Improved: Product Reformulation at General Mills

By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio
  • Format:Print
  • | Pages:8
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Keywords

Product; Food and Beverage Industry

Citation

Schleifer, Arthur, Jr., Craig Boreth, and Phyllis Dininio. "New and Improved: Product Reformulation at General Mills." Harvard Business School Case 897-133, April 1997.

About The Author

Arthur Schleifer

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