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  • April 1997
  • Case
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New and Improved: Product Reformulation at General Mills

By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio
  • Format:Print
  • | Pages:8
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Keywords

Product; Food and Beverage Industry

Citation

Schleifer, Arthur, Jr., Craig Boreth, and Phyllis Dininio. "New and Improved: Product Reformulation at General Mills." Harvard Business School Case 897-133, April 1997.
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About The Author

Arthur Schleifer

→More Publications

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    • November 1996
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    By: Arthur Schleifer Jr. and George Wu
    • December 1995 (Revised July 1997)
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More from the Authors
  • Redesigning the Ford Mustang By: Arthur Schleifer Jr. and Phyllis Dininio
  • Colonial Broadcasting Co. TN By: Arthur Schleifer Jr. and George Wu
  • Breakeven Analysis (Abridged) By: Arthur Schleifer Jr.
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