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  • March 1997 (Revised April 1998)
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  • HBS Case Collection

Amazon.com (A)

By: Jeffrey F. Rayport
  • Format:Print
  • | Pages:38
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Abstract

Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value proposition--selectivity, availability, price, and service. Even so, Bezos is faced with new challenges in early 1997--competition from the mainstream bookstores Borders, Inc. and Barnes & Noble.

Keywords

Competition; Internet; Entrepreneurship; Retail Industry

Citation

Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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