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  • December 1996 (Revised June 2003)
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Cynthia Hogan and the Birth of Novartis

By: Rosabeth M. Kanter
  • Format:Print
  • | Pages:8
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Abstract

An American woman heads an integration office for merger transition activities between two giant Swiss pharmaceutical companies. She needed to develop an implementation plan to shape the new global powerhouse.

Keywords

Mergers and Acquisitions; Global Strategy; Organizational Design; Strategic Planning; Pharmaceutical Industry; Switzerland; United States

Citation

Kanter, Rosabeth M. "Cynthia Hogan and the Birth of Novartis." Harvard Business School Case 897-126, December 1996. (Revised June 2003.)
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About The Author

Rosabeth M. Kanter

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Related Work

    • June 2012
    • Faculty Research

    Cynthia Hogan and the Birth of Novartis (TN)

    By: Rosabeth M. Kanter and Matthew Bird
Related Work
  • Cynthia Hogan and the Birth of Novartis (TN) By: Rosabeth M. Kanter and Matthew Bird
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