Publications
Publications
  • March 1996
  • Article
  • Strategic Management Journal

Customer Power, Strategic Investment, and the Failure of Leading Firms

By: J. L. Bower and C. M. Christensen
  • Format:Print
  • | Pages:22
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Keywords

Customers; Strategy; Failure; Business Ventures

Citation

Bower, J. L., and C. M. Christensen. "Customer Power, Strategic Investment, and the Failure of Leading Firms." Strategic Management Journal 17, no. 3 (March 1996): 197–218.

About The Author

Joseph L. Bower

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