Publications
Publications
- October 1996
- HBS Case Collection
Jim Bender and Alert, Inc. (A)
Abstract
Jim Bender has just been hired as CEO of Alert, Inc. Alert, founded in 1986 by a charismatic technologist, has accumulated an impressive portfolio of patents and leading edge technology projects in a variety of fields. The company has never, however, shown a profit and has accumulated significant losses. What can Bender do to turn the situation around?
Keywords
Business or Company Management; Entrepreneurship; Management Skills; Business Startups; Technology Industry
Citation
Bhide, Amar, and Robert W. Lightfoot. "Jim Bender and Alert, Inc. (A)." Harvard Business School Case 897-009, October 1996.