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  • January 1996 (Revised January 1996)
  • Teaching Note
  • HBS Case Collection

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu
  • Format:Print
  • | Pages:10
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Abstract

Teaching Note for (9-894-011).

Keywords

Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States

Citation

Schleifer, Arthur, Jr., and George Wu. "Colonial Broadcasting Co. TN." Harvard Business School Teaching Note 896-040, January 1996. (Revised January 1996.)
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About The Author

Arthur Schleifer

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More from the Authors
  • Consumer Control and Empowerment: A Primer By: Luc Wathieu, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Aimee Drolet, John T. Gourville, A.V. Muthukrishnan, Nathan Novemsky, Rebecca Ratner, Klaus Wertenbroch and George Wu
  • Tweeter etc. TN By: John T. Gourville and George Wu
  • New and Improved: Product Reformulation at General Mills By: Arthur Schleifer Jr., Craig Boreth and Phyllis Dininio
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