Publications
Publications
  • June 1986 (Revised July 1990)
  • Case
  • HBS Case Collection

OTISLINE (A)

By: F. Warren McFarlan and Donna B. Stoddard
  • Format:Print
  • | Pages:16
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Abstract

Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization.

Keywords

Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth

Citation

McFarlan, F. Warren, and Donna B. Stoddard. "OTISLINE (A)." Harvard Business School Case 186-304, June 1986. (Revised July 1990.)

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