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  • June 1986 (Revised July 1990)
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OTISLINE (A)

By: F. Warren McFarlan and Donna B. Stoddard
  • Format:Print
  • | Pages:16
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Abstract

Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization.

Keywords

Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth

Citation

McFarlan, F. Warren, and Donna B. Stoddard. "OTISLINE (A)." Harvard Business School Case 186-304, June 1986. (Revised July 1990.)
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About The Author

F. Warren McFarlan

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  • Issues in Non-Profit Governance By: F. Warren McFarlan
  • Africa Strategy of China Nonferrous Metal Mining Group By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao
  • HNA Group: Global Excellence with Chinese Characteristics By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
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