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Benetton Factory Tour--Ponzano, Italy, Video

By: James L. Heskett
  • Format:Video
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Abstract

Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies.

Keywords

Factories, Labs, and Plants; Logistics; Product; Production; Strategy; Italy

Citation

Heskett, James L. "Benetton Factory Tour--Ponzano, Italy, Video." Harvard Business School Video Supplement 886-510, August 1985.

About The Author

James L. Heskett

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