Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 1985
  • Supplement
  • HBS Case Collection

Benetton Factory Tour--Ponzano, Italy, Video

By: James L. Heskett
  • Format:Video
ShareBar

Abstract

Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies.

Keywords

Factories, Labs, and Plants; Logistics; Product; Production; Strategy; Italy

Citation

Heskett, James L. "Benetton Factory Tour--Ponzano, Italy, Video." Harvard Business School Video Supplement 886-510, August 1985.
  • Purchase

About The Author

James L. Heskett

→More Publications

More from the Author

    • 2022
    • Faculty Research

    Win from Within: Build Organizational Culture for Competitive Advantage

    By: James Heskett
    • February 2018
    • Faculty Research

    Montes Calcados: A Step Ahead, Spreadsheet for Instructors (Brief Case)

    By: James L. Heskett and James T. Kindley
    • February 2018
    • Faculty Research

    Montes Calcados: A Step Ahead, Spreadsheet for Students (Brief Case)

    By: James L. Heskett and James T. Kindley
More from the Author
  • Win from Within: Build Organizational Culture for Competitive Advantage By: James Heskett
  • Montes Calcados: A Step Ahead, Spreadsheet for Instructors (Brief Case) By: James L. Heskett and James T. Kindley
  • Montes Calcados: A Step Ahead, Spreadsheet for Students (Brief Case) By: James L. Heskett and James T. Kindley
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College